Wednesday, July 16, 2008

Mark Udall Campaign Drunken Sailor Spending Strategy May Be Cause for Regret

For two straight quarters, the Mark Udall campaign reports that it's spending like a drunken sailor:
Schaffer campaign manager Dick Wadhams argued, however, that Udall is burning through money at an unsustainable rate, noting he spent almost $300,000 more than he raised from April through June. The $2 million cash-on-hand advantage the Democrat held over the former Fort Collins congressman in April has been cut almost in half by Schaffer, he said.

"The only thing that matters from here to the election is how much money you have in the bank, how many more bullets you have left to shoot," Wadhams said. "Even though he had a very good fundraising quarter, when you spend $2.3 million, it negates everything."
Back in April, we speculated about where the money was going:
Patent leather office chairs or golden bathroom fixtures at campaign headquarters? Solar-powered Blackberries? Or maybe it's being wasted on high-paid online staffers? Udall's friend Governor Bill Ritter probably wishes some of that money could be shared to cover his outstanding campaign debts.
This time some of the money was spent on buying television ads - which along with 527 smear ads, has helped to forge a small advantage for Mark Udall. But this rapid depletion of funds - combined with Bob Schaffer's more cost-effective strategy - may later be a source of regret for the Boulder liberal.

After all, there are more painful debate experiences to come.

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