Friday, December 14, 2007

Looking More Closely at The Udall Commercial - Part 3

In Part 1, we talked about the way the anti - Schaffer Disappearing Act ad was produced and how cheaply and easy it was to produce but:

It's impressive for anyone who doesn't understand what is going on. The hard part is getting the photography. We're a bit suspicious of the photography, but who knows?

In Part 2, we began examining the photography:

The Roan Plateau segment just didn't look right. There is so much blue water and white snowcaps in their photograph that it looks pristine, beautiful, and, well . . . wet!

Cynics that we are, we suggested readers use Google Earth to look at the Roan Plateau for themselves. There is not a lot of water there. It is scrub land.

The next photo that we want to examine is the Pinon Canyon photo that appears about 17 seconds into the video. That photo was taken right at sun up. The orange is the color given to the land as the sun's rays go through the thickest part of the atmosphere. The shadows caused by the hills make the areas in shadow look more lush than they are.

No one seems to have thought of this when the photo was used, but anyone who uses the full screen mode on YouTube will see how unproductive and barren this land is. If more land is needed for maneuver training by the Army, it is hard to justify protecting this kind of land from that use. Pandering politicians like Ken Salazar and his brother John who claim otherwise are doing themselves and their own reputation a disservice.

Of Course, Mark Udall is not just a panderer, he is a liar who would sell out the nation's security for a few votes. He told the ranchers in the pinon canyon area that future wars would be against urban based terrorists and that the Army didn't need their land. Never mind that he is a member of the House Armed Services Committee and knows better.

15 Seconds into the commercial (it moves fast) is a photo of Bob Schaffer standing beside a building with a large plaque. Curious minds that might want to know where in Colorado that building and plaque might be will be disappointed to see that a trianglur shaped haze with two embedded rectangles has been produced by the animator to make it unreadable. It is funny to see how clear and sharp the photo is to the left of Schaffer's image and how fuzzy it is where the plaque is located.

The triangle shaped haze is a simple white triangle and two rectangles made translucent by the animator and placed in front of the building image. You can see where both rectangles extend outside the hypotenuse of the triangle. This part is very sloppy and cheaply done animation.

The Washington based producers of this deceptive piece of animation couldn't be troubled to find a photo of a Colorado building and weren't honest enough to let the viewer see that. Going out on a limb, we would go so far as to suggest that this building might be located in Alexandria, Virginia, given the unusually large size of the brick and the round object at the top of the photo. In Colorado, brick buildings are relatively scarce due to the easy availability of quarried building materials. We've never seen a building built with oversized brick.

All in all, we think this commercial is so poorly thought out and executed that it will do Mark Udall much more damage than it will ever do to Bob Schaffer. We actually think Bob Schaffer's campaign should be promoting it!

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