The Rocky Mountain News is reporting that the DSCC has created a new "disappearing Act" YouTube ad.
The cost of producing things like this is so low that given the proper software, one person could do this in an afternoon, though it might take longer to render. It appears to have been done on something like Lightwave 9. There isn't even all that much animation in it, mostly making the camera move. It is a matter of plopping in a background, creating two foreground objects and making one disappear. They did that three times in 15 seconds. The intro is the reverse.
It's impressive for anyone who doesn't understand what is going on. The hard part is getting the photography. We're a bit suspicious of the photography, but who knows?
Expect to see a lot of this kind of thing from now on in this election and all the ones to come.
As to its political value, we would ask just one question: So?
This ad is more a reflection of Mark Udall's willingness to pander to special interests when it comes to national security issues (oil and gas production / military readiness) and his willingness to buy votes with SCHIP than it is a reflection on Schaffer. Schaffer doesn't need to go public on the issues for months.
This ad could be parodied in a way that would make Mark Udall look bad. It isn't well thought out.